India's insurance regulator, Irdai, has identified mis-selling as a significant concern, with grievances related to unfair business practices rising to 22.14% of total complaints in FY25. While overall grievances remained stable, the increase in mis-selling issues prompts Irdai to advise insurers to conduct root cause analyses and implement strategies like assessing product suitability and distribution controls to prevent such practices. The Finance Ministry has also cautioned against mis-selling, which can lead to higher premiums and policy lapses.