Mahindra has launched the XUV 3XO EV, directly challenging the established Tata Nexon EV in India's electric SUV market. The XUV 3XO EV, priced from Rs 13.89 lakh (ex-showroom), offers a 39.4 kWh battery with a claimed 285 km range and features like a 10.25-inch infotainment screen. The Tata Nexon EV, India's best-selling EV, offers multiple battery options, a longer range up to 489 km, and a five-star Bharat NCAP safety rating, with prices ranging from Rs 12.49 lakh to Rs 17.49 lakh (ex-showroom).