Amidst rising pollution levels in Indian cities like Delhi NCR and Mumbai, demand for anti-pollution gadgets, including wearable air purifiers and electric masks, is surging. Brands are experiencing significant sales growth for these portable devices, which range from headphones with integrated purifiers to chargeable masks. Consumer interest is shifting from traditional home air purifiers to these easily accessible, personal air quality solutions, with sales on platforms like Amazon India showing a substantial increase.