Techno Paints and Chemicals has appointed cricket legend Sachin Tendulkar as its brand ambassador for three years. The company, a 25-year veteran in the domestic paint sector operating in eight states, aims to leverage Tendulkar's iconic status for nationwide expansion and an upcoming IPO. Chairman Akuri Srinivas Reddy expressed honor in the collaboration, highlighting plans for significant growth, including a target revenue of Rs. 2,000 crore by 2029-30, capitalizing on the Indian paint industry's potential.