India's luxury property market is experiencing a surge, driven by increasing wealth and a desire for global sophistication among affluent buyers. Branded residences, offering exclusivity and international design, are seeing significant launches and high demand, with prices reaching premium levels. Projects like Jacob Co residences in Noida, Westin Residences in Gurugram, and Versace residences in Delhi exemplify this trend, indicating a willingness among the new wealthy generation to pay more for brand-backed, globally inspired homes.