Chosen Raises $5 Million Series A to Expand Science-Led Skincare for Indian Skin
1 hour agoBusiness
35LENS
2 SourcesAnand, Gujarat, India
TBNthebalanced.news

Chosen Raises $5 Million Series A to Expand Science-Led Skincare for Indian Skin

Chosen, a skincare startup focused on melanin-rich Indian skin, has raised $5 million in a Series A funding round led by Fireside Ventures, with participation from Bold (L'Oréal's venture fund), Alkemi Growth Capital, angel investor Avnish Anand, and several dermatologists. The funds will support research and development, expand the product pipeline, scale its Centre of Excellence, and hire talent. Founded by Dr. Renita Rajan in 2020, Chosen emphasizes a science-led, dermatologist-developed approach targeting pigmentation, texture, contour, and hair ageing.

Political Bias
0%100%0%
Sentiment
75%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 4 May 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 2 sources
● Left 0%● Center 100%● Right 0%

The articles primarily present a business and investment perspective without political framing. They focus on the startup's funding, product development, and investor endorsements, reflecting viewpoints from company leadership, investors, and dermatologists. There is no evident political bias or partisan framing in the coverage.

Sentiment — Positive (75/100)

The tone across the articles is positive and optimistic, highlighting the successful funding round and the startup's growth potential. Investor and founder quotes emphasize validation and confidence in Chosen's science-led approach, contributing to an overall favorable sentiment without critical or negative commentary.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

SourceTheir headlineBiasSentiment
businessstandardChosen raises 5 million to expand science-led skincare businessCenterPositive
moneycontrolFireside Ventures leads 5 million funding round in skincare startup CHOSEN- Moneycontrol.comCenterPositive

Coverage timeline

moneycontrol broke this story on 4 May, 09:03 am. Other outlets followed.

  1. 1
    moneycontrol4 May, 09:03 am
    Fireside Ventures leads 5 million funding round in skincare startup CHOSEN- Moneycontrol.com
  2. 2
    businessstandard4 May, 11:02 am
    Chosen raises 5 million to expand science-led skincare business

Lens Score breakdown

35/100
Public interest0/100
Coverage gap100%

Story is receiving appropriate media attention relative to public interest.

Who's involved

Institutions and figures named across source coverage.

Corporate
BoldL'Oréal's Corporate Venture Capital FundAlkemi Growth CapitalL'OréalBOLDFireside Ventures

Story context

Category
Business
Location
Anand, Gujarat, India
Sources analysed
2
Last analysed
4 May 2026
Key entities
Skin careResearch and developmentSimon & SchusterDermatologyAngel investorL'OréalStartup companySkinIndiaSeries A roundNutraceuticalPigment