Chinese smartphone brand Realme is being integrated back into Oppo as a sub-brand, a move aimed at pooling resources and cutting costs. Both brands, owned by BBK Electronics, previously operated independently but shared a parent company. This strategic realignment seeks to enhance operational efficiency, streamline R&D and marketing, and address market pressures like rising component prices and supply chain challenges. While maintaining distinct market identities, the integration aims for closer collaboration and improved execution of strategies.