20 minutes agoBusiness
33LENS
3 SourcesKarol Bagh, India
thebalanced.newsGold Recycling Gains Popularity in India After Customs Duty Hike and Purchase Appeal
Following a customs duty increase on gold and silver from 6% to 15%, and Prime Minister Narendra Modi's appeal to delay gold purchases, many Indians are turning to heirloom jewellery recycling. Jewellers report rising demand for repurposing old gold, with brands like Kalyan Jewellers and Malabar Gold Diamonds promoting exchange schemes that assess purity using advanced technology. Experts note that such recycling efforts can help reduce India's gold imports amid economic concerns.
Political Bias
3%94%3%
Sentiment
65%
AI Analysis
Political bias across 3 sources
● Left 3%● Center 94%● Right 3%
The articles present perspectives aligned with government policy, highlighting the customs duty hike and the Prime Minister's appeal as key factors influencing consumer behavior. They also include industry responses and expert opinions on the impact of recycling schemes. The coverage reflects a generally neutral stance, focusing on economic measures without partisan framing.
Sentiment — Neutral (65/100)
The overall tone is neutral to mildly positive, emphasizing practical responses by consumers and jewellers to policy changes. While acknowledging increased costs and challenges, the articles highlight adaptive strategies like recycling and exchange programs, suggesting constructive outcomes without overt criticism or praise.
How 3 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.
| Source | Their headline | Bias | Sentiment |
|---|---|---|---|
| hindustantimes | Old is gold: Couples ready to repurpose, jewellers plan promotions after PM's message | Center | Neutral |
| hindustantimes | Old is gold again! Surge in heirloom jewellery recycling in India following a customs duty hike | Center | Neutral |
| economictimes | Gold recycling schemes on the rise after gold prices move up: How your old jewellery is evaluated and what price you get - The Economic Times | Center | Neutral |
Coverage timeline
economictimes broke this story on 14 May, 12:31 pm. Other outlets followed.
- 1economictimes14 May, 12:31 pmGold recycling schemes on the rise after gold prices move up: How your old jewellery is evaluated and what price you get - The Economic Times
- 2hindustantimes15 May, 06:26 amOld is gold again! Surge in heirloom jewellery recycling in India following a customs duty hike
- 3hindustantimes15 May, 08:54 amOld is gold: Couples ready to repurpose, jewellers plan promotions after PM's message
Lens Score breakdown
33/100
Public interest0/100
Coverage gap100%
Well-covered story — coverage matches public importance.
Who's involved
Institutions and figures named across source coverage.
Government
Prime Minister's OfficeCentral Government
Corporate
Malabar Gold DiamondsKalyan Jewellers
Story context
- Category
- Business
- Location
- Karol Bagh, India
- Sources analysed
- 3
- Last analysed
- 15 May 2026
- Key entities
- GoldTariffNarendra ModiIndiaSilverForeign exchange marketJewelleryDiamondRecyclingInformation technologyKalyan JewellersMalabar Coast
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