British bicycle brand Muddyfox has entered the Indian market, launching 18 models across various segments including mountain, road, and hybrid bikes, alongside cycling apparel and accessories. The brand has partnered with Ananta Ventures, which distributes its own bicycle brands Roam and Kylon, as the exclusive distributor for India. Muddyfox, founded in the mid-1980s, aims to adapt its European-influenced products to meet Indian consumer needs, while Ananta Ventures sees Muddyfox as a premium addition to its portfolio.