A Los Angeles-based CEO, John Hu, is drawing attention for spending approximately $3,000 weekly on lunches for his 30-person team. Hu views this as a significant investment in company culture, fostering connection, collaboration, and trust among employees. He argues that these informal interactions lead to increased team effectiveness and productivity, contributing to his company's rapid growth to $30 million in annual revenue. Hu contrasts this approach with superficial perks, emphasizing that genuine cultural cohesion drives high performance.