The electric two-wheeler market is shifting focus from early-mover advantage to execution, service, and affordability. Established players like TVS Motor Company and Bajaj Auto have surpassed startups such as Ola Electric and Ather Energy in sales for 2025. Industry experts attribute this change to the increasing demand for reliable after-sales service, extensive dealer networks, and predictable ownership costs, as electric scooters become everyday vehicles. Ola Electric's sales decline is linked to service issues and slower innovation cycles compared to competitors.