A Deloitte India report indicates that 86% of Indian consumers consider gold and jewelry a preferred instrument for wealth creation, nearly matching market-linked products like mutual funds and stocks. The study highlights that jewelry's role is expanding beyond traditional wealth preservation to include self-expression and everyday relevance. While older consumers and men lean towards investment purchases, younger generations, particularly Gen Z and millennials, increasingly prioritize style, personalization, and versatility, showing a preference for lightweight, minimalist designs and alternative metals like silver.