India's major e-commerce platforms like Myntra, Flipkart, and Meesho are shifting strategies to prioritize market share over commissions. Myntra recently introduced a zero-commission model for new brands, following Meesho's permanent no-commission approach and Flipkart's similar move for lower-priced items. This strategy aims to attract sellers, particularly smaller and regional ones, by reducing their costs and expanding product assortments, mirroring Meesho's success in capturing value-seeking segments and small-town markets.