Mirinda Introduces 'Smile Please' Platform with Updated Global Brand Identity
2 hours agoBusiness
33LENS
2 SourcesNew York City, United States
TBNthebalanced.news

Mirinda Introduces 'Smile Please' Platform with Updated Global Brand Identity

Mirinda has launched a global platform called 'Smile Please' alongside a refreshed brand visual identity aimed at promoting positivity and joy. Developed by PepsiCo's Design and Innovation team, the new look features bold typography, vibrant colors, and fruit-inspired designs reflecting the brand's heritage and targeting Gen Z consumers. Eugene Willemsen, PepsiCo's International Beverages CEO, emphasized the campaign's focus on self-expression and uplifting everyday moments through Mirinda's tangy flavors.

Political Bias
0%100%0%
Sentiment
85%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 28 Apr 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 2 sources
● Left 0%● Center 100%● Right 0%

The articles present a corporate announcement focused on brand marketing without political content. The coverage reflects a neutral business perspective emphasizing product innovation and consumer engagement. There are no political viewpoints or ideological framing present in the sources.

Sentiment — Positive (85/100)

The tone across the articles is positive and promotional, highlighting Mirinda's efforts to inspire happiness and self-expression. The language conveys enthusiasm about the brand refresh and campaign launch, consistent with typical corporate communications aiming to generate consumer interest.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

SourceTheir headlineBiasSentiment
thehinduBold New Look, a Brighter New Mood: Mirinda Launches a "Smile Please" Platform GloballyCenterPositive
businessstandardBold New Look, A Brighter New Mood: Mirinda Launches A "Smile Please" Platform GloballyCenterPositive

Coverage timeline

businessstandard broke this story on 28 Apr, 10:22 am. Other outlets followed.

  1. 1
    businessstandard28 Apr, 10:22 am
    Bold New Look, A Brighter New Mood: Mirinda Launches A "Smile Please" Platform Globally
  2. 2
    thehindu28 Apr, 10:39 am
    Bold New Look, a Brighter New Mood: Mirinda Launches a "Smile Please" Platform Globally

Lens Score breakdown

33/100
Public interest0/100
Coverage gap100%

Well-covered story — coverage matches public importance.

Who's involved

Institutions and figures named across source coverage.

Corporate
International Beverages at PepsiCoPepsiCo Design and Innovation teamPepsiCo

Story context

Category
Business
Location
New York City, United States
Sources analysed
2
Last analysed
28 Apr 2026
Key entities
MirindaNobuo UematsuPepsiCoDiorGeneration ZSuperpowerChief executive officerDrinkMountain DewSodaStreamLay'sDoritos