De Beers is expanding its presence in India, opening its largest global Forevermark store in Mumbai and planning 25 outlets by 2026, banking on the country's affluent class to drive demand. The company projects continued double-digit annual growth in India, despite global market challenges like weak demand in China and competition from lab-grown diamonds. A pending US-India trade deal impacting diamond exports is a concern, though De Beers hopes for a resolution soon.