Union Labour Minister Mansukh Mandaviya has urged quick commerce platforms like Blinkit, Zepto, Swiggy, and Zomato to drop their '10-minute delivery' branding. This intervention follows concerns about worker safety, pressure, and potential accidents linked to aggressive delivery timelines. Blinkit has already revised its tagline, and other platforms are expected to follow suit. The move aims to improve working conditions for gig workers, who had previously held strikes highlighting these issues. While companies maintain operations will continue, the focus shifts from strict time guarantees to broader service delivery.