Realty firm M3M India has partnered with global fashion brand ELIE SAAB to develop two ultra-luxury housing projects in Delhi-NCR, involving a total investment of Rs 3,500 crore. M3M India will build 300 apartments in Gurugram, while its subsidiary Smartworld Developers will construct approximately 650 flats in Noida. This collaboration follows M3M's previous partnerships with brands like Trump and Jacob Co to enhance property sales.