India's silk industry must prioritize marketing, brand positioning, and value creation to expand domestic and global markets, according to Neelam Shami Rao, Secretary of the Ministry of Textiles. She emphasized bridging the demand-supply gap through consistent quality, robust testing, and consumer trust. Initiatives like Silk Mark authentication and Seri Tourism are boosting credibility and industry growth. Technology adoption and e-markets, as seen in Karnataka, are also key to improving production and stakeholder benefits.