Organic farming is transforming the Sunderbani area in Rajouri district into an economic hub, driven by increased demand and government promotion of sustainable agriculture. Farmers are diversifying crops beyond food grains to vegetables like cauliflower and radish, supplying distant markets. While challenges exist, the shift to organic practices is improving incomes and livelihoods for thousands engaged in farming, with local associations noting the high quality of produce and its significance for the region.