The 'New Seltos Badass Forever' was launched at the Bhavna Group showroom in Nerul, Navi Mumbai, on January 9, 2026. The event featured Indian Idol Abhijeet Sawant and Bhavna Group dignitaries including MD Rajesh Shah and MD Aparna Shah. Shah highlighted KIA's innovation and customer focus, predicting record sales for the new model, which he described as balancing environmental consciousness with advanced mechanics. Sawant, a current Seltos owner, expressed interest in upgrading.