The Sleep Company, a direct-to-consumer startup, has appointed Hemal Jain as its new Chief Financial Officer (CFO). Jain brings over two decades of experience from various sectors including FMCG, food tech, and B2B, having previously served as CFO for Eternal's Hyperpure division and been part of its IPO. He also had a brief stint as CFO at BluSmart. The Sleep Company reported Rs 320 crore in revenue for FY24 with a net loss of Rs 58.7 crore.