Entrepreneur Ritesh Agarwal of OYO Rooms commented on Virat Kohli's decision to leave a significant deal with Puma and partner with Indian sportswear company Agilitas Sports. Agarwal interpreted Kohli's move as a positive indicator of India's thriving business sector, contrasting with some perceptions. Kohli's investment in Agilitas Sports, founded in 2023, follows his previous collaboration with Puma for his athletic lifestyle brand, One8.