Ashish Lath pitched his AI-powered app, Save Sage, on Shark Tank India, which helps users maximize credit card rewards and points. He claimed to have saved significantly on flights and hotel stays by leveraging these points. Lath sought ₹1 crore for 1% equity, valuing his company at ₹100 crore. One judge, Anupam Mittal, initially called the concept a 'naya totka' (new gimmick) but was impressed by Lath's personal savings from expenses.