Mysore Saree Udyog (MSU), an Indian ethnic wear brand, has enhanced its digital commerce experience using Netcore Cloud's AI-powered customer engagement platform. This collaboration resulted in an 8X return on marketing investment, a doubling of online transactions, and a 2.5X growth in paying users during the festive season. MSU aimed to replicate its showroom's exclusivity online while preserving its brand heritage, a goal achieved through Netcore's behavior-led customer journeys and consultative partnership.