Market analysts, including Bank of America, suggest the two-decade sneaker boom may be ending, citing a plateau in growth as consumers increasingly favored casual footwear over dress shoes. They argue the shift, which saw sneakers become over half of global footwear sales, is largely complete, impacting brands like Adidas, Nike, and Puma. However, a counter-argument suggests demand for comfortable sneakers remains strong and the trend has further room to grow, with brands like Hoka and On Holding also experiencing rapid expansion.