57 minutes agoBusiness
28LENS
2 SourcesDelhi, India
thebalanced.newsNeha Marda Builds Successful Alum-Based Underarm Roll-On Business Generating Rs 2 Crore Monthly
Neha Marda, known for her role in 'Balika Vadhu,' transitioned from acting to entrepreneurship by launching Phitku, an alum-based organic underarm roll-on. Inspired by personal post-pregnancy body odor challenges, she and her family spent three years developing the product. Despite initial skepticism over its price increase from Rs 99 to Rs 999, the brand gained strong consumer demand, achieving Rs 14 crore revenue within 10 months and earning Rs 2 crore monthly with over 2 lakh customers.
Political Bias
0%100%0%
Sentiment
75%
AI Analysis
Political bias across 2 sources
● Left 0%● Center 100%● Right 0%
The articles focus on Neha Marda's entrepreneurial journey without engaging in political discourse. Coverage centers on her personal experience and business growth, reflecting a neutral perspective that highlights individual achievement rather than political viewpoints.
Sentiment — Positive (75/100)
The tone across the articles is predominantly positive, emphasizing Neha Marda's successful transition from acting to business and the growth of her brand. While initial challenges and skepticism are noted, the overall sentiment celebrates her innovation and commercial success.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.
| Source | Their headline | Bias | Sentiment |
|---|---|---|---|
| mint | From Balika Vadhu fame to entrepreneurship: How Neha Marda built a 2 crore-a-month business Today News | Center | Positive |
| economictimes | 'Balika Vadhu' fame Neha Marda started a business with Rs 10, now earns crores every month with 2 lakh customers | Center | Positive |
Coverage timeline
economictimes broke this story on 16 May, 06:58 am. Other outlets followed.
- 1economictimes16 May, 06:58 am'Balika Vadhu' fame Neha Marda started a business with Rs 10, now earns crores every month with 2 lakh customers
- 2mint16 May, 09:33 amFrom Balika Vadhu fame to entrepreneurship: How Neha Marda built a 2 crore-a-month business Today News
Lens Score breakdown
28/100
Public interest0/100
Coverage gap100%
Well-covered story — coverage matches public importance.
Story context
- Category
- Business
- Location
- Delhi, India
- Sources analysed
- 2
- Last analysed
- 16 May 2026
- Key entities
- Shark Tank IndiaNeha MardaOrganic farmingEntrepreneurshipCroreIndian rupeeBalika VadhuSharkPregnancyAnupam MittalDeodorantPerfume
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