India's quick-commerce sector faces pressure following a New Year's Eve strike by over 200,000 delivery riders demanding fair pay, safety, and an end to the 10-minute delivery model. This rapid delivery trend, fueled by dark stores and pandemic habits, is now under scrutiny. While platforms claim drivers aren't on the clock, delays can lead to penalties and risky behavior. Investors are also concerned about social security for gig workers, impacting company stock values. The debate centers on the sustainability and cost of instant gratification.