Mumbai's 179-Year-Old Surma Legacy Adapts to Modern Era
22 hours agoBusiness
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1 SourcesMumbai, India
TBNthebalanced.news
Mumbai's 179-Year-Old Surma Legacy Adapts to Modern Era

A 179-year-old surma-making legacy in Mumbai's Dongri neighborhood, established in 1847 by Bai Rantanbai, continues to thrive. Originally known as Budhia, the Khojati brand, now managed by sixth-generation custodian Shakir Banatwalla, has evolved from a family tradition rooted in charity to an FDA-approved formulation sold in 16 countries. The business's success is attributed to a generational prophecy and its ability to adapt to modern markets while maintaining its historical identity.

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