India's Herbal Cigarette Market: Challenges and Limited Success in Quitting Smoking
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India's Herbal Cigarette Market: Challenges and Limited Success in Quitting Smoking

Herbal cigarettes, made without tobacco but with herbs, have been available in India for about a decade, initially promoted as a natural aid to quit smoking. Despite attractive packaging, users like Abhishek and Ashwin found them unpalatable, tasting like 'gobar' or 'disgusting,' and ineffective for quitting. While some small brands and e-commerce platforms sell these products, often incorporating cannabis-based ingredients, their market presence remains limited due to poor taste and user experience, with many ultimately quitting through other means like apps.

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