Shyam Steel, a TMT bar producer, has appointed Harmanpreet Kaur, Captain of the Indian Women's Cricket Team, as its brand ambassador. The company highlighted that this partnership reflects shared values of discipline, determination, and reliability, aligning with Kaur's leadership and resilience. The association also emphasizes the increasing role of women in home-building decisions and long-term investments, reinforcing Shyam Steel's commitment to an inclusive approach and its vision of building a stronger India through responsible choices. Kaur will also be involved with the company's digital home-building platform.