Anjana Ghosh, former director at Bisleri, has co-founded Scale Sherpas, launching a new service called Smart Force. This initiative aims to address challenges faced by FMCG brands in scaling distribution and execution within India's vast General Trade market. Smart Force offers a shared workforce model with pre-mapped routes and standardized processes, enabling brands to expand into multiple cities simultaneously without building large in-house sales teams. The service targets issues like outlet data gaps and distributor coordination to improve productivity and market penetration.