The Ayush Export Promotion Council (AYUSHEXCIL) celebrated its 4th anniversary in New Delhi, highlighting India's growing efforts to boost exports of traditional medicine and wellness products. The council has focused on capacity building, export facilitation, and international outreach, contributing to a 6.11% growth in AYUSH and herbal product exports to $68.89 million. AYUSHEXCIL also anchors the Ayush Quality Mark program and aims to further strengthen international cooperation and leverage free trade agreements in its upcoming year.