Tata Motors and Mahindra & Mahindra are intensifying their competition for the second-largest carmaker position in India, with both planning multiple new and upgraded vehicle launches, including electric models, through 2026. This push aims to surpass each other and potentially challenge market leader Maruti Suzuki. The strategy also anticipates stricter Corporate Average Fuel Efficiency (CAFE) norms set for 2027, encouraging cleaner vehicle technologies. Mahindra finished 2025 ahead of Tata in sales, overtaking Hyundai for the second spot.