Yupp Video Services (YVS) and Get After It Media (GAIM) have partnered to launch Heartland, a new OTT application. This collaboration aims to expand GAIM's Heartland Network into the digital space, offering a mix of country music, family viewing, and action-driven content. The platform will feature advanced ad stack capabilities and subscription-based services, accessible across various devices. The app is set to roll out in the second quarter, providing consumers with premium content and advertisers with targeted ad units.