Mahindra & Mahindra anticipates sustained sales momentum in 2026, driven by new SUV launches like the XUV 7XO and a strong product portfolio. The company secured the second position in passenger vehicle sales in 2025, surpassing competitors. This growth is supported by GST reforms and robust demand, particularly from rural markets which are outpacing urban areas in vehicle sales. The overall Indian auto retail sector saw a 7.7% increase in sales in 2025, with a significant revival in the second half following GST rate rationalization.