The Indian Institute of Mass Communication (IIMC), a deemed university, has launched its first-ever PhD program, commencing January 1, 2026. This initiative marks a significant shift from professional training to advanced research and academic scholarship, aiming to foster researchers to study India's evolving media landscape. The application process is open until January 30, 2026, with a two-track selection system involving UGC-NET qualification or an entrance exam, followed by interviews.