Actor Allu Arjun and his wife Sneha Reddy were mobbed by fans at Cafe Niloufer in Hyderabad after attending the soft launch of Allu Arjun's new multiplex, Allu Cinemas. Videos show the actor holding his wife close and politely requesting fans to make space for her safety as crowds gathered for selfies and videos, both inside the cafe and near their car. Security and cafe staff assisted the couple in navigating the situation. The new theatre, featuring Dolby Cinema, is set to officially open around Sankranti.