Gen Z Concert Tourism Surge: Survey Reveals 62% Plan Music-Led Travel in 2026
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Gen Z Concert Tourism Surge: Survey Reveals 62% Plan Music-Led Travel in 2026

A recent Airbnb survey indicates a significant trend in India's Gen Z travel plans, with over 62% intending to travel for concerts and music festivals in 2026. Music is a primary travel driver, with 76% visiting cities for live events. These travelers often extend their stays for local exploration, with 53% exploring neighborhoods beyond the concert. Many are willing to allocate substantial income towards these experiences, averaging ₹51,000 per trip, and 40% consider international travel for music events.

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