Veteran actress Zeenat Aman has launched a "Meme-at Aman" series on Instagram to apologize for breaking a 2023 promise not to use her platform for advertisements. She explained that poor social media planning led to her grid becoming an "advertising billboard." The meme series features film stills paired with Gen-Z humor and punchlines, inspired by New Year WhatsApp forwards. Aman shared the series as an apology and to engage her followers with jokes and affirmations.