Contemporary Bollywood filmmaking is increasingly leveraging nostalgia as a marketing strategy. A recent example involves a scene evoking Shah Rukh Khan's iconic helicopter entry from 'Kabhi Khushi Kabhie Gham' for the upcoming film 'Sunny Sanskari Ki Tulsi Kumari.' This deliberate invocation of past cinematic memories, particularly from the early 2000s, aims to capture audience attention and engagement by capitalizing on cultural recall and turning recollection into a promotional tool.