Ranbir Kapoor clarified that his lifestyle brand, ARKS, is not directly linked to his wife Alia Bhatt or daughter Raha. He explained the name evolved from 'A Ranbir Kapoor Shoe' to 'Ranbir Kapoor Studio' and eventually settled on ARKS because it 'just fits.' Kapoor is actively involved in the production of ARKS, which manufactures in his brother-in-law's factory and aims to expand into various lifestyle products beyond apparel, selling an aesthetic and sensibility.