During a recent episode of Shark Tank India 5, pitchers for an innerwear brand named Panteazy sought Rs 50 lakh for 5% equity. When asked if Anupam Mittal would be a suitable brand ambassador, the pitchers agreed, calling him "quirky and stylish." Mittal humorously responded, "I'll throw this at you." The brand's name and tagline also sparked discussion among the 'sharks'.