Kriti Sanon Steps Down as Chief Customer Officer of Skincare Brand Hyphen
1 hour agoEntertainment
39LENS
2 Sources
TBNthebalanced.news

Kriti Sanon Steps Down as Chief Customer Officer of Skincare Brand Hyphen

Bollywood actress Kriti Sanon has stepped down as Chief Customer Officer (CCO) of her skincare brand Hyphen, which she launched in 2023. The brand confirmed her exit as part of a significant transition but did not clarify if she remains involved in any other capacity. Hyphen, known for its budget-friendly products, has reported strong revenue growth since its launch. The company indicated further updates are forthcoming amid this organizational change.

Political Bias
0%100%0%
Sentiment
58%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 25 Apr 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 2 sources
● Left 0%● Center 100%● Right 0%

The articles present a straightforward business update without political framing. Coverage focuses on the brand's announcement and Sanon's role, reflecting perspectives from the company and public reactions. There is no evident political bias, as the story centers on corporate and celebrity developments rather than political issues.

Sentiment — Neutral (58/100)

The overall tone is neutral to mildly curious, reporting the transition factually while noting public speculation and brand performance. The sentiment balances acknowledgment of the brand's success with uncertainty about Sanon's future involvement, avoiding strong positive or negative language.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

SourceTheir headlineBiasSentiment
freepressjournalKriti Sanon Quits Hyphen? Skincare Brand CONFIRMS 'She's No Longer Serving As CCO'CenterNeutral
mintDid Kriti Sanon quit as CCO of her beauty brand nearly 3 years after launch? Hyphen's social media post sparks buzz Company Business NewsCenterNeutral

Coverage timeline

mint broke this story on 24 Apr, 11:38 am. Other outlets followed.

  1. 1
    mint24 Apr, 11:38 am
    Did Kriti Sanon quit as CCO of her beauty brand nearly 3 years after launch? Hyphen's social media post sparks buzz Company Business News
  2. 2
    freepressjournal25 Apr, 05:31 am
    Kriti Sanon Quits Hyphen? Skincare Brand CONFIRMS 'She's No Longer Serving As CCO'

Lens Score breakdown

39/100
Public interest25/100
Coverage gap100%

Story is receiving appropriate media attention relative to public interest.

Who's involved

Institutions and figures named across source coverage.

Corporate
Hyphen

Story context

Category
Entertainment
Sources analysed
2
Last analysed
25 Apr 2026
Key entities
Kriti SanonIssuf SanonSocial mediaChief customer officerChief commercial officerHindi cinemaGimmick (professional wrestling)MarketingCosmeticsInternetParul GulatiEntrepreneurship