Mumbai hosted "GOLDEN: The Moments," an exhibition celebrating BTS member Jungkook's solo album, attracting a predominantly young audience, including a significant Gen Z demographic. The month-long event, which concluded January 11, offered immersive displays of his artistic journey, music video installations, and personal items. Organizers reported strong merchandise sales and a notable percentage of repeat visitors, highlighting the growing K-pop fandom culture in India. The exhibition was a collaboration between BookMyShow Live and HYBE.