1 hour agoEntertainment
37LENS
2 Sources
thebalanced.newsVicky Kaushal Promotes Katrina Kaif's Kay Beauty Brand on Instagram
Actor Vicky Kaushal promoted his wife Katrina Kaif's makeup brand, Kay Beauty, on Instagram by sharing a selfie using their new jelly lip and cheek wand. He humorously noted that his endorsement was not a paid promotion. Kay Beauty, launched by Katrina in 2019, aims to offer accessible and joyful beauty products. The brand acknowledged Vicky's post by adopting his phrase "caffeinated cheeks." Katrina has not publicly responded to the promotion.
Political Bias
0%100%0%
Sentiment
75%
AI Analysis
Political bias across 2 sources
● Left 0%● Center 100%● Right 0%
The articles focus on entertainment and celebrity news without political content. They present a neutral portrayal of Vicky Kaushal's social media promotion of Katrina Kaif's brand, emphasizing their personal and professional relationship. The coverage highlights the couple's mutual support without political framing or partisan perspectives.
Sentiment — Positive (75/100)
The tone across the articles is positive and lighthearted, reflecting admiration for the couple's supportive relationship and Vicky Kaushal's humorous endorsement. The coverage conveys warmth and fan appreciation, with no negative or critical sentiment present.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.
| Source | Their headline | Bias | Sentiment |
|---|---|---|---|
| indianexpress | Vicky Kaushal endorses Katrina Kaif's makeup brand, jokes he wasn't paid for it: 'What a wow!' | Center | Positive |
| hindustantimes | Vicky Kaushal jokes about trying to get makeup brand deal to promote Katrina Kaif's Kay Beauty | Center | Positive |
Coverage timeline
hindustantimes broke this story on 29 Apr, 01:15 pm. Other outlets followed.
- 1hindustantimes29 Apr, 01:15 pmVicky Kaushal jokes about trying to get makeup brand deal to promote Katrina Kaif's Kay Beauty
- 2indianexpress29 Apr, 04:33 pmVicky Kaushal endorses Katrina Kaif's makeup brand, jokes he wasn't paid for it: 'What a wow!'
Lens Score breakdown
37/100
Public interest25/100
Coverage gap100%
Story is receiving appropriate media attention relative to public interest.
Story context
- Category
- Entertainment
- Sources analysed
- 2
- Last analysed
- 29 Apr 2026
- Key entities
- VocabularyCaffeineVicky KaushalKatrina KaifHindi cinemaSambhajiSocial mediaFilmAkashdeep SaigalBrand ambassadorSelfieViral video
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