Actress Taapsee Pannu has criticized the current state of publicity in Bollywood, describing it as an aggressive "PR game" where success is often achieved by undermining others. Speaking to Times Now News, Pannu noted that over the past two years, she has consciously slowed down her work, which has given her a clearer perspective on industry practices. She questioned the trend of creating manufactured personas and stated that she prefers to invest in herself rather than paying for positive press or planting articles.