Industrialist Anand Mahindra has drawn attention to the Jurassic-era rock formations along Gujarat's Lyari riverbed in Kutch. He described the approximately 200-million-year-old landscape as beautiful and surreal, suggesting it deserves a spot on every travel bucket list. The site, located near Bhuj, remains largely untouched by mass tourism and highlights Kutch's natural heritage beyond its desert identity, emphasizing the need for sustainable tourism.