
Korean food's popularity in India is rapidly growing, driven by K-dramas and social media, with orders increasing by 50% year-on-year according to Swiggy data. Metro cities lead demand, but non-metro markets show significant growth. While ingredients like gochujang and kimchi are becoming more available, they remain expensive. The article offers a recipe for DIY Korean rice cakes (tteokbokki) using basic pantry staples as an affordable alternative to restaurant meals.
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