The Unique Identification Authority of India (UIDAI) has launched 'Udai,' an official mascot designed to simplify public understanding and communication of Aadhaar services. Selected through a national design and naming competition on the MyGov platform, Udai aims to make information about updates, authentication, and responsible usage more relatable and accessible. UIDAI emphasized that the mascot's creation through public participation reinforces the principle of trust and acceptance in the Aadhaar system.