Ruling allies BJP and Shiv Sena are targeting women voters in their civic poll campaigns by highlighting the 'Ladki Bahin' scheme, which provides ₹1,500 monthly to poor women. Advertisements and rallies emphasize this scheme as a key factor for their 2024 electoral success. This strategy also aims to attract Marathi Manoos voters. In response, the Thackeray brothers have also promised a similar handout in their manifesto. Meanwhile, a political contest is unfolding in Navi Mumbai between BJP's Ganesh Naik and Eknath Shinde.